The landscape of news consumption continues to shift with more breaking headlines today. Announcing that Tuesday, March 17 will be the final print edition of its paper, the Seattle Post-Intelligencer will look to share news entirely through the Internet.
The new version of 22Local, or 2.0 as it’s referred to around the office, is live. We took on this project, well, because we saw a need for it. News and information travels quickly in a small town, but sometimes not fast enough, and you can never find everything you need in one spot. How many blog subscriptions are on your iGoogle or feed reader? 22Local is our way of answering our town’s call for a media mix that does things differently. It was created for locals, by locals. Check out some of the features:
• News posts cover breaking stories, town politics, local events, familiar faces and more.
• Page 22 provides opinions and commentary from featured local columnists.
• Our Community Calendar highlights events and entertainment around the valley.
• Weather reports compile the region’s weather sources and ski reports.
• Our Forum allows you to share and shape the news and conversations that influence Teton County.
• Classifieds let you buy, sell and trade with each other—for FREE.
Circumerro Media recently finished work on a new website for the American Fly Fishing Trade Association (AFFTA). AFFTA’s new site is a portal to the organization’s online services for manufacturers, retailers, manufacturers’ representatives, travel companies, media producers and education and conservation organizations.
Dedicated to the sustained growth of the industry, AFFTA looked to Circumerro Media for a fresh and informative site to complement the fast-growing industry. The project stressed clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.
Working closely with AFFTA board members, Circumerro developed fluid navigation elements and compelling visuals wrapped around the core AFFTA values to drive the new site. “AFFTA’s strong industry roots and clear goals, along with excellent project dialogue, enabled this initiative to run seamlessly,” added Noah Waterhouse, Creative Services Director at Circumerro.
“We are very excited to be able to launch this new site, which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news,” stated Steve Sullivan, AFFTA Board Member and Membership Committee Chair.
Our client Epicquest has hired Circumerro Media to build their online brand experience with a website to launch in February 2009.
Adventure Travel Alert: EpicQuest Launches with Premium Adventure Itineraries, Exclusive International Destinations and World-Class Athletes
Today’s launch of EpicQuest marks a new era in international adventure travel. Offering a diverse portfolio of high-intensity travel itineraries across a range of sports categories and destinations, EpicQuest provides a backstage pass to the greatest travel adventures in the world.
EpicQuest has retained a distinguished roster of world-class athletes to guide many of its excursions. Already on board are Olympic skier Tommy Moe, surf legend Laird Hamilton, legendary free-skier Jeremy Nobis, and big mountain snowboarder Jeremy Jones. Renowned female skiers, such as Lyndsey Dyer, have also joined EpicQuest’s team.
W. TERRY SMITH, EDITOR
The Daily Southerner / October 16, 2008 11:10 am
The Town of Tarboro’s new community website (www.tarboro-nc.com) was launched Wednesday afternoon. It is focused on telling its story to prospective visitors and newcomers. “The new site is geared towards attracting people to our great town,” Town Manager Sam Noble said. “Our intent was to assure that anyone interested in visiting or relocating knew what we had to offer.” The new site features four community videos of local residents telling Tarboro’s story through their experiences growing up and living in the community.
“We desired to have locals talking authentically about what Tarboro means to them,” said Latham Jenkins, president of Circumerro Media, the website’s publisher. “Authenticity is always an enduring way to help others understand Tarboro’s value proposition and we achieved this through the video content.”
YouTube users have already been commenting on the video content: “I am moving from Upstate NY to Tarboro in a few weeks, and I appreciate this video very much” and “I visited Tarboro for a couple of weeks back in February and fell in love with your great town. If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.”
Beyond the videos, the new website was developed using what Jenkins noted was a search engine friendly architecture to assure an expanded presence in the search engines. The former website was developed about five years ago, according to Town Planner Troy Lewis. Circumerro Media is a Web design, publishing and branding company that creates engaging experiences “based on the simple principle that your company has a story—a story we’ll help you tell.” It was founded by Jenkins in 1995 and is based in Jackson Hole, Wyo.
The website was a labor of love for Jenkins, a Tarboro native and the 38-year-old son of Town Councilman John and Sandy Jenkins. “From the beginning it’s been, hopefully, a reflection of my experiences growing up in Tarboro and captures the voice of the community today,” Jenkins said.
He won the contract of $44,000 in April and came in under that at $43,280, $22,400 of which is covered by a grant from ElectriCities. Jenkins contributed $5,000 worth of video to ensure the success needed. When he first presented a version for review by the Town Council on Aug. 11, it was requested the site show a more diverse population. When the ouncil viewed a preview of the site and two of the minivideos on Monday night, it was approved unanimously.
Tarboro tells its story to visitors and newcomers alike.
The Town of Tarboro, NC (www.tarboro-nc.com) is launching a new community website focused on telling its story to prospective visitors and newcomers. “The new site is geared towards attracting people to our great town,” says Town Manager, Sam Noble. “Our intent was to assure that anyone interested in visiting or relocating knew what we had to offer.”
The new site features four community videos of locals telling Tarboro’s story through their experiences growing up and living in the community. “We desired to have locals talking authentically about what Tarboro means to them,” says Latham Jenkins, president of Circumerro Media, the website’s publisher. “Authenticity is always an enduring way to help others understand Tarboro’s value proposition and we achieved this through the video content.”
YouTube users have already been commenting on the video content: “I am moving from Upstate NY to Tarboro in a few weeks, and I appreciate this video very much” and “I visited Tarboro for a couple of weeks back in February and fell in love with your great town. If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.”
Beyond the videos the new website was developed using a search engine friendly architecture to assure an expanded presence in the search engines. The site (tarboro-nc.com) launched on Wednesday, October 15, 2008.
Building on a strong history of design, Circumerro Media has completed the Fall/Winter ’08 refresh of the Cloudveil web site. Anchored in Jackson Hole, WY, Cloudveil produces inspired mountain apparel and has pioneered several categories in technical outerwear.
Circumerro’s goals for the ’08 refresh included updates on navigation, product imagery and design elements, but the paramount task centered on integrating a fine balance between genuine conversation and practical education on the product shopping experience. In order to expand the product pages and provide site visitors with engaging content, video reviews for key products were incorporated using familiar Cloudveil staff and athletes discussing product features and firsthand experiences. “Circumerro has been instrumental in developing pages and navigation that have grown our organic search traffic nearly twofold, and the most recent video content integration has vastly enhanced the product education and experience,” explains Jeff Wogoman, Cloudveil’s Senior Business Manager-Direct.
Adobe Scene7 capabilities also sharpen the shopping navigation by allowing visitors to zoom and scroll over product details. Additional imagery shows the product on people in action and up close in studios. The “shop by sport” categories were updated with additional video features and a custom player, along with a revolving product ally feature. “Being able to push the envelope a bit with video content and interactive components while at the same time improving our facilitation of the e-commerce process is very satisfying,” added Noah Waterhouse of Circumerro. Clean and condensed top navigation rounds out the refresh highlights focused on connecting consumers with the brand on their own terms; a mountain apparel infused playground that highlights technical products and the stories behind them.
Circumerro Media recently launched a new web site for our client, Lowcountry Real Estate in Beaufort, South Carolina. The site features a very user and search friendly interface. This enables the website to continue building on its search engine rankings and assures users can easily see the properties for sale.
“One of the compelling features of the site’s experience is the home page video integration, helping to personalize the message,” says Latham Jenkins, president of Circumerro.
“Even with the slow-down in the real estate market, we were able to deliver a quality online experience for Lowcountry Real Estate with a reduced budget,” says Jenkins.
As published in the Daily Southerner.
Tarboro is getting a new website. The Town Council voted 7-1 Monday night to enter into a contract with Circumerro Creative Media Agency of Jackson Hole, Wyo., not to exceed $44,800 to establish a stronger Web presence in order to attract new residents and businesses to the area.
The town is matching $22,400 from ElectriCities. The present website was developed about five years ago. Circumerro, which was founded 13 years ago by Councilman John Jenkins’ 38-year-old son Latham, was the recommendation of Town Manager Sam Noble and staff in March.
However, the selection was delayed a month when new Councilman Melvin Muhammad requested presentations by Circumerro and Regency Interactive Corp. of Rocky Mount, the two firms that submitted proposals. Regency’s John Saldi emphasized the need to have a website that would be found by the various Internet search engines. He said he could do so through website optimization.
Jenkins, who grew up in Tarboro, said the secret to an effective website is to deliver a well-crafted message. He emphasized visuals, photos and videos. During Jenkins’ presentations he frequently made comments that showed he was familiar with the town he grew up in and the surrounding region. He said the website could be a key tool to attract businesses and people to the community. “Effective content creates a great website,” Jenkins said. “Tarboro has a great story and I look forward to helping share it. We need to represent Tarboro in the right light online.”
Jenkins said 70 percent of people use the Internet daily and 80 percent of new homebuyers look on the Web first. Muhammad said later he voted against Circumerro because Regency emphasized making the website so it would found on search engines. “We need to make it easier to find us,” he said.
Jenkins said, “Consumers expect more from the Web experience. We are going to deliver that.” Councilman Dr. Steve Hoard endorsed Circumerro, the firm his company Kanban uses. Jenkins said he would have a new website ready to launch by August.
Website design has been pushing the envelope for some time. In my research (read: surfing) I’ve come across some compelling sites that are delivering a variety of information in some very unorthodox ways. Sometimes it’s useful, sometimes it’s trivial. One category of sites I’ve come across is the genre I would consider simply “fun.”
These sites that I consider fun are sites that take a non-traditional approach to delivering their “information,” often a fairly loose term. But they challenge the visitor to explore the site—to search every nook and cranny for tidbits they might not realize were there at first blush, and that they probably didn’t know they needed to find. At the end of the trip, you probably aren’t that better off for having combed the site for every last tidbit, but you probably had a good time getting there and were challenged to think differently about how you find information on a website.
Check out these two examples…and have “fun!”
