It’s not every day a Pulitzer-Prize winning, national newspaper like the Wall Street Journal turns to an established local agent for insight on the real estate scene. Being selected is often an article in itself. Jackson Hole Realtor Latham Jenkins was so honored as part of a feature article on how the affluent on both coasts are turning to resort destinations that offer unscripted adventure as retirement locations.
As Latham put it:
“Most are looking for the experiential opportunities of living among the wildlife, skiing powder before the 11:00am conference call or biking the 65 miles of paved pathways in the region.”
The article focuses on three popular areas: Riviera Nayarit, Mexico; the Cascade Mountains; and Jackson Hole. It also pointed out part of the local appeal is we have no income tax and limited private land to purchase. [Read the full article.]
For Latham, the opportunity to be part of the article was two-fold. First, he represents one of the lucky few who have lived here for more than 25 years. Secondly, as a local real estate agent, being a source for a Wall Street Journal article puts him on the map.,
“I’ve been getting calls from newspaper and travel magazine writers, as well for blogs and podcasts. Being quoted in a national newspaper temporarily gives you status as an expert and social influencer,” he said. “However if you don’t consistently offer relevant, engaging quotes, that go-to status quickly vanishes.”
Latham knows all about offering interesting insights. Besides being a local real estate broker, he also publishes the leading Visitors Guide for Jackson Hole, the Jackson Hole Traveler and Homestead Magazine, the valley’s preferred home design brand. He feels they collectively give him unique insider knowledge on all things Jackson Hole. It’s how he came to the attention of the Wall Street Journal in the first place.
Live Water Jackson Hole – Latham Jenkins, Realtor
There are many reasons to consider owning a home in Jackson Hole, from the stunning location, to the laid-back way of life, and perks of an income tax-free state. Real Estate Agent Latham Jenkins offers hyper-local expertise in all three areas: real estate services, lifestyle insights and valued relationships with top financial planners. In connecting people with experiences, he understands it goes beyond where you live – it’s how you live. Partner with Latham and find more than a home. Find a way of life. Learn more at LiveWaterJacksonHole.com
DAUFUSKIE ISLAND, SOUTH CAROLINA—June 19, 2006
Detroit Red Wings center Robert Lang’s Haig Point manse has been chosen as the Wall Street Journal House of the Week. Featured in Lowcountry HomeReview and listed with Catherine Donaldson and Cora Bett Thomas of Cora Bett Thomas Realty, the home boasts a media room, a heated saltwater pool and two custom Red Wings golf carts. The homebuyer will also enjoy a Haig Point golf membership and a 24′ sport boat, which is included in the purchase price.
“My phones rang off the hook over the weekend, when it was in print,” said Catherine Donaldson of Cora Bett Thomas Realty. “It looks great, the Lang’s have seen it and we are all quite happy about the whole thing.” Excellent exposure was the goal. “This placement is the result of our ongoing efforts to go above and beyond for our clients,” said Latham Jenkins, President of Circumerro and Publisher of HomeReview.
“The Wall Street Journal attracts our core demographic, so we’ve worked hard to create editorial opportunities on behalf of our advertisers. We’re very pleased with the results.” To view the story, please visit www.realestatejournal.com and click on Home of the Week.
About HomeReview
HomeReview targets affluent out-of-area buyers of lifestyle real estate in great places to live, including Jackson Hole, Charleston, and the greater South Carolina Lowcountry. Listings are featured on the HomeReview websites as well as the New York Times and Wall Street Journal’s real estate websites, and in a companion print guide.
About Circumerro
Based in Jackson Hole, Wyoming, Circumerro Incorporated is comprised of a Creative Group, a Publishing Group and a Stock Photography Agency. Together they provide best-in-class communications tools and service.
BEAUFORT, SOUTH CAROLINA—April 19, 2006
Beaufort’s haute haunted Castle has been chosen as Forbes Home of the Week. Featured in Lowcountry HomeReview and listed with Dee Hryharrow at Town & Country Real Estate, the home is one of Beaufort’s most historic. The Greek-Revival mansion, which takes up an entire city block, dates to 1859 and is now home to Beaufort’s mayor, Bill Rauch.
According to local legend (and Rauch’s six-year-old daughter), it’s also home to a friendly ghost from the 17th century. But with 8,000 square feet, eight fireplaces and a dramatic double staircase sweeping up from the home’s grand entry, the editors at Forbes had plenty to be impressed with besides the ghost story.
The agents at Town and Country Real Estate are thrilled about the exposure. “You’re the best,” said Cat Swanson. “I sent a copy to Mayor Rauch and asked that this information be added to the MLS message board so that other real estate companies can see what advertising with your company can do for them!” HomeReview is going above and beyond for its clients. “We hired a public relations specialist to help us market our clients’ listings on a national level, and we’re definitely seeing the results,” said Latham Jenkins, President of Circumerro and Publisher of HomeReview. “Forbes’ readers are HomeReview’s target audience—affluent baby-boomers buying lifestyle properties in great places to live—so this is the kind of exposure we’ll continue to go after on behalf of our advertisers.”
About HomeReview
HomeReview targets affluent out-of-area buyers of lifestyle real estate in great places to live, including Jackson Hole, Charleston, and the greater South Carolina Lowcountry. Listings are featured on the HomeReview websites as well as the New York Times and Wall Street Journal’s real estate websites, and in a companion print guide.
About Circumerro
Based in Jackson Hole, Wyoming, Circumerro Incorporated is comprised of a Creative Group, a Publishing Group and a Stock Photography Agency. Together they provide best-in-class communications tools and service.
HILTON HEAD/BEAUFORT, SOUTH CAROLINA—March 23, 2006
Out-of-Area buyers are biting on Lowcountry HomeReview listings. In the past month, Lowcountry Lifestyles Group, MARS, The Real Estate Store had an out-of-area buyer contact them through HomeReview and come in to buy a $690,000 property. The buyer paid cash, and the deal closed in just 10 days.
The same is true for Marcia Hunter of Sea Pines Real Estate Company, who had a couple from California contact her through Lowcountry HomeReview. The couple went to contract on an $800,000 home as a direct result of that HomeReview lead. Meanwhile, the Marshall Team, Gateway Realty, have had four condo sales that they attribute to HomeReview online leads.
These sales aren’t flukes; many realtors have seen similar successes in recent months. “I have been very pleased with the response I have gotten from Lowcountry HomeReview,” said Tisha Chafer of The Real Estate Store. “Not only have I received quality leads, but I have had three leads in the past year turn into closings. This is by far the best return on my advertising investments to date.”
“When I began using HomeReview, I didn’t imagine that I would get leads so quickly after the listings were entered on the website,” said Tom Jackson of Gateway Realty. “HomeReview does an outstanding job of keeping the website current and up-to-date. I can directly attribute some of my success to advertising in HomeReview.”
About Lowcountry HomeReview
Lowcountry HomeReview targets out-of-area buyers of resort and lifestyle property in Hilton Head, Beaufort, Bluffton and surrounding areas. Listings are featured on the HomeReview website as well as the New York Times and Wall Street Journal’s real estate websites, and in a companion print guide.