It was day break near Eden, Wyoming and the Falcon was sitting on his kill. Steve Chindgren walks over to the rest of us protecting his bird from a rouge Bald Eagle looking for an easy breakfast. I only had my new iPhone 7 Plus and took a few images at ground level which rendered the following one.
I felt it really captured moment. The trainer with his subject who just had a successful hunt for a sage grouse as dawn is breaking. The new iPhone 7 Plus as with its successors have always amazed me. That device in your pocket is a great storyteller!
Xander the Falcon with his trainer, Steve Chindgren
Circ spent a week in June with our partner, Triangle X. As the only operating dude ranch in a national park, you can see what a dramatic backdrop they have with our beloved Teton range.
In the absence of brand brief or any documentation other than 90 years of success, we spent the week quizzing and talking with the guests help to clarify the brand’s value proposition which guided our account work and shot list. That enabled us to shoot the image above which sells both that it is a real western riding ranch and that it has a location to die for. Come on, who would not want to be in scene above?
Circ has developed additional brand marketing collateral for the partner through the years with their web site and print brochure. We even landed them on Travel & Leisure’s Instagram feed which lead to immediate bookings and web site traffic that almost took down their server.
“The team at Jackson Hole Traveler goes the extra yard as a partner in helping to extend the value of our advertising dollars. It’s hard to put a price on success like this with Travel + Leisure.”– Lucas Turner, Triangle X Ranch
