Locale Charleston (Charleston.Locale.com) is helping local Charleston realtors reach out-of-area real estate buyers interested in the Lowcountry lifestyle. Locale Charleston is a top ranking real estate web site that gives perspective buyers the local insight to make informed real estate decisions.
“Charleston, South Carolina is a top destination in the South for lifestyle real estate buyers,” says Latham Jenkins, founder and president of Locale. “We established ourselves in Charleston in 2003 to help local Charleston realtors reach the national and international audience interested in the waterfront, oceanfront and coastal setting that Charleston offers.”
“The Charleston real estate agencies have been very supportive through the years,” says Chrissie Batten, sales director for Locale. “We have seen a very loyal following because of the amount of exposure we are giving to real estate property listings for sale our clients market through us,” said Batten. Locale offers the real estate consumer the local Charleston insight they need to make informed decisions, and gives the consumer the local’s perspective and helps prospective real estate buyers find a Charleston locality that has the right composition of amenities.
About Locale
Locale offers Lifestyle Real Estate in Exceptional Places to Live. Through our network of “blue-chip” locales, we give consumers the local insight on what is like to be a local, helping them make informed real estate decisions as they consider which lifestyle community best fits them. For Realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites that have a national scope. For more information, visit: www.locale.com.
About Circumerro
Circumerro is a creative media agency with four divisions: creative, publishing, web video and stock photography. Together they provide clients with best in class service and communication tools. Circumerro was founded in 1995 and is based in Jackson Hole, Wyoming.
Locale’s first Insider Report examines the real estate market in Teton Valley, Idaho, which has seen incredible growth in the past several years due to skyrocketing real estate prices in nearby Jackson Hole, Wyoming. The Teton Valley Insider Report includes:
—Holistic overview of the real estate market
—Detailed look at the market inventory
—Detailed information on Teton Valley’s major planned community developments.
With an in-depth look at specific communities within the Locale network, Insider Reports give prospective buyers the up-to-date information they need to help make an informed real estate purchase decision. Insider Reports are valuable tools for realtors and are available exclusively through Locale. Download your copy of the Teton Valley, Idaho, Insider Report today.
Locale is the network of Lifestyle Real Estate in Exceptional Places to Live. We provide you with powerful search tools to find the right real estate in an exceptional place, the kind of place you have always wanted to live. Then we give you perspective on what it’s like to be a local. For realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites with local focus and national scope. Locale is published by Circumerro in Jackson Hole, Wyoming. Circumerro’s divisions include Creative, Publishing, Stock and Video. Together they provide best-in-class communications tools and services.
Locale announced today the launch of its redesigned network of Web sites featuring real estate in lifestyle places to live. To date, Locale’s real estate network features nine sites, from Charleston SC real estate to Jackson Hole real estate.
Knowing that more than 80 percent of real estate buyers now conduct their initial research online, Locale aims to enhance and aid in the real estate information gathering process for those looking to relocate to “blue-chip” communities while improving conversion rates for advertisers.
“Whether people might be searching for Beaufort SC real estate or simply coastal real estate in South Carolina, we know that people searching for real estate have moved online and that the Internet is the most effective medium for those in the market,” said Latham Jenkins, President and Founder of Locale. “Success online requires you to marry your listings with contextual content about the lifestyle, specifying what the neighborhood or region offers prospective buyers.”
Locale has incorporated the latest Internet technology and best practices into its many sites, including: blogs authored by local real estate industry experts; videos featuring properties, agents, agencies and regions; and vastly expanded content about each locale. Knowing that transparency of information is paramount with today’s buyers, Locale increases the “deal flow” between buyers and sellers by giving buyers what they need to make informed decisions. “It is a simple strategy,” continued Jenkins, “most Internet users start their online experience with a search engine, where all of our Locales—from Savannah real estate to ranch real estate in the West—have top rankings.
The users then enter the Locale site, where we sell them on the lifestyle benefits of that locale through insightful, informative and locally produced content. We then help them choose a neighborhood or region based on their preferences and show them the available inventory for that particular area,” said Jenkins.
Locale offers many advertiser benefits. By achieving top search engine rankings, Locale drives real estate-specific traffic into each marketplace where listings are previewed by a highly targeted audience of prospective buyers. Locale now features larger, standardized banner ads with less competition on each page, resulting in greater per-ad impact.
In short, Locale provides realtors with an inexpensive, customizable Internet marketing campaign through a highly qualified advertising platform. Locale has partnered with top national brands for real estate search and is garnering increased exposure for its advertisers’ listings through New York Times and Wall Street Journal. Locale listings are also syndicated through Google Base, Trulia and Oodle. Join Locale today and reach buyers in the market for real estate in lifestyle places to life.
Locale is the network of Lifestyle Real Estate in Exceptional Places to Live. We provide you with powerful search tools to find the right real estate in an exceptional place—the kind of place you have always wanted to live. Then we give you perspective on what it’s like to be a local. For realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites with local focus and national scope.
Locale is published by Circumerro in Jackson Hole, Wyoming. Circumerro’s divisions include Creative, Publishing, Stock and Video. Together they provide best-in-class communications tools and services.
Locale was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.
Locale
There is only one place to go if you want the most cost-effective and efficient way to reach customers seeking real estate in the Jackson Hole area—www.livewaterjacksonhole.com. Locale, a publication of Circumerro Publishing, is the most effective way for Jackson Hole real estate professionals to connect with out-of-area buyers.
According to Circumerro President and Publisher Latham Jenkins, “Locale is the online marketplace for lifestyle real estate in exceptional places to live.” With the rising number of second- and vacation-home buyers relying on the Internet to find potential properties, it should come as no surprise that Locale is a prime opportunity to showcase your real estate and related businesses.
“We realized early on that the Internet was the most effective way of getting real estate in front of buyers,” said Locale Western Sales Director Arik Griffin. “The Internet is becoming more crucial to the real estate market by the day, and out-of-area buyers are now relying on it more than traditional publications such as magazines and newspapers. There has been a huge shift in how people are finding their property. A large portion of home buyers—the current statistics stating 80 percent—are now using the web in their search for a home.”
Griffin explained that people searching for property within the Jackson Hole area typically type “real estate” and “Jackson Hole” into Google and other search engines. “Because of our site’s thorough editorial content,” continued Griffin, “Locale is nearly always the first to come up.”
This is where Locale helps advertisers. Due to its rich content, which includes real estate listings, property videos, maps, information about areas, and community profiles, among other things, potential buyers spend a great deal of time searching through the site. This helps advertisers ensure exposure through property listing banner ads and specific sponsorships. “Our extensive content is how we maintain our competitive edge over other real estate sites,” Griffin said. “The objective is to give enough of an overview that people will say, ‘Yes, I want to be in Jackson Hole.’ Our site does not replace the role of the agent—it helps expand their reach and ultimately their client base.”
“People living here likely already have a relationship with a local real estate agent,” said Griffin. “So establishing a relationship with interested out-of-area buyers via the Internet and Locale is a key component to expanding an agent’s client base.” Various advertising packages are available, and a five-listing package starts at $250 per month. Locale advertisers can also get the added benefit of being included on listings with other national real estate sites.
For more information, visit www.jacksonhole.locale.com, email Arik Griffin, or call him at 307-733-8319.
—Allison Arthur