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Epicquest Launches and Signs Circumerro to Build the Online Brand Experience

December 30, 2008 By Design, Digital

Our client Epicquest has hired Circumerro Media to build their online brand experience with a website to launch in February 2009.

Adventure Travel Alert: EpicQuest Launches with Premium Adventure Itineraries, Exclusive International Destinations and World-Class Athletes

Today’s launch of EpicQuest marks a new era in international adventure travel. Offering a diverse portfolio of high-intensity travel itineraries across a range of sports categories and destinations, EpicQuest provides a backstage pass to the greatest travel adventures in the world.

EpicQuest has retained a distinguished roster of world-class athletes to guide many of its excursions. Already on board are Olympic skier Tommy Moe, surf legend Laird Hamilton, legendary free-skier Jeremy Nobis, and big mountain snowboarder Jeremy Jones. Renowned female skiers, such as Lyndsey Dyer, have also joined EpicQuest’s team.

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22Local Featured in Planet Jackson Hole News

December 17, 2008 By Design

Planet Jackson Hole—a news source in the Jackson valley dedicated to community politics, arts, music and culture—has recently investigated the rise of blogs and alternative media sites cropping up in the tight knit mountain community. The topic hits close to home for us (Circumerro Media) as we have recently launched a hyperlocal online news platform: 22Local.

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A concept that was carefully incubated, 22Local went live in beta version in early November. Expect to see an expanded release rolled out soon after the new year. The road is admittedly long ahead, but in true Kevin Costner form, we have faith that in building it, the new form of online news will come.

The article copy is pasted below, or see the original here. Note—it’s a lengthy read, so scroll to towards the bottom if you just want to “media snack” on the Circumerro portion.

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ReNOGable.org Has Dawned

December 10, 2008 By Design, Digital

In an era of overlooked Christmas fruitcakes and season’s greeting cards, we have developed a token calling card: the holiday mockumentary. What started with the Yule Tide Ride and Save the Elves has led to an annual office tradition of creating a holiday web video. This year’s project, ReNOGable.org provides a solution to the nation’s dependence on foreign oil.

The wayward Elves have finally made it home to the North Pole, but in their wake they left the making of a perfect solution to America’s dependence on foreign oil. L.J. Loggerfoot, the investigative reporter from South Dakota, tips off Latham, who works through his trusted lieutenants (Candice, Belmont and Zippy) to discover the next great alternative fuel.

So whether you are topping off your car, snow blower or chainsaw, Circumerro has discovered something that might just change the world.

Latham Jenkins Featured in Bank of Jackson Hole Ad

December 3, 2008 By Culture

The latest Bank of Jackson Hole ad, in a series covering local businesses, features Latham Jenkins. The innovative campaign has relied on local faces, entrepreneurs and businesses to tell the story of Bank of Jackson Hole’s unique position in a world of mega-banks. Latham was a natural fit for the campaign with his own success story founding our very own Circumerro Media. The ad runs in the Jackson Hole News & Guide and the Jackson Hole Daily.

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The ad copy:

Latham Jenkins moved to Jackson in 1990 with a Subaru and a camera that never rested. After a few years as a river guide and ski instructor, he recognized his passion for storytelling and set out to launch a media business. He turned to us first. We listened to his story and put together financing to get his business off the ground. Being 100% independent is handy that way. Today Circumerro Media turns heads with award-winning publications and creative services. And Bank of Jackson Hole is helping businesses daily with our own locally headquartered, owned, managed and 100% independent services. Launching a creative media firm might not be in your future, but whatever your story is, we answer to one person: You.

The Saga Continues

December 3, 2008 By Culture

The Elves have moved on from Jackson Hole but in their wake they left the makings of the next generation of alternative fuel. The Circumerro crew is busy following up on the idea and capturing it on video to share in the holiday cheer and help move America off foriegn oil. We will be announcing our discovery next week and you can see it at reNOGable.org.

Understanding Web Analytics

December 2, 2008 By Design, Digital

NPR recently aired a story covering online advertising that struck a chord with those of us in the online media world. The piece explored the effectiveness of an online advertising campaign employing successful site analytics, while also delving into the legal issues surrounding browsing history information that is protected under privacy acts.

The story had multiple discussion points, but one specifically caught our interest. Our practical, but often overlooked take-away: there is a wealth of public information out there on browsing history. Wow, breaking news you might be thinking. While not tapping into this information, it’s almost as archaic as your parents’ dial-up connection, the next step is the often-overlooked clincher.

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Circumerro Media Featured in Jackson Hole News & Guide

October 31, 2008 By Design

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As featured in the Jackson Hole News and Guide Business Briefs on 10/29/08

Circumerro Media, which has worked on the recent Bank of Jackson Hole advertising campaign, announced a host of new projects. The bank campaign highlights how the institution has served the community and its members. “Circumerro’s creativity has shined throughout the campaign, and we are pleased to see our hard work come to light in such a refreshing campaign that is getting noticed,” said Scott Yandell, CEO of Bank of Jackson Hole. Karastan, a Georgia-based manufacturer of classically inspired carpets and rugs, recently signed Circumerro to implement a new Internet presence. The American Fly Fishing Trade Association also recently selected Circumerro to design and implement a new Internet presence. AFFTA is the primary fly fishing trade organization. Its mission is to promote the sustained growth of its industry.

Karastan Signs Circumerro Media for New Web Site Design

October 27, 2008 By Design

Karastan, renowned manufacturer of classically inspired carpets and rugs, has signed on Circumerro Media to implement and design a new website. The Dalton, GA based firm is recognized as a leading designer and producer of luxury flooring products. “The story of the respected Karastan brand deserves an equally compelling web presence and we are thrilled to be a part of that process,” explains Noah Waterhouse, Creative Services Director of Circumerro.

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“We were impressed by Circumerro’s extensive experience with Adobe Scene7 and their ability to execute on large scale projects,” commented Connie Berry, Director of Marketing at Karastan, on the new relationship. The team at Circumerro Media is hard at work on the new project and expects to have a site launched by early 2009.

AFFTA Selects Circumerro Media for Web Site Redesign

October 21, 2008 By Design, Digital

The American Fly Fishing Trade Association (AFFTA), has selected Circumerro Media to design and implement a new web presence. AFFTA is the primary fly fishing trade organization, with the mission of promoting the sustained growth of its industry.

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AFFTA turned to Circumerro Media with a specific list of goals, including clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.

“There is a lot of new energy in the fly fishing industry and Circumerro’s efforts on this new site will be instrumental to our membership growth initiatives,” stated Steve Sullivan, AFFTA Board Member and Membership Committee Chair. “We are very excited to be able to launch this new site, which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news.”

The new website is slated to launch in December. For more information on AFFTA, visit www.affta.com.

Tarboro Looks to Web for Revitalization

October 20, 2008 By Design, Digital

By Mike Hixenbaugh
Rocky Mount Telegram

Sunday, October 19, 2008

TARBORO – Leaders in one of North Carolina’s more historic towns hope to utilize new-aged marketing techniques to reverse a more than 30-year trend of stagnant population growth.

Tarboro’s new website, featuring four promotional videos and other multimedia, went live this week, drawing hundreds of online visitors within hours.

“Websites and the Internet in general appear to be the most effective avenue as far as attracting people and getting your name out,” Town Manager Sam Noble said. “Tarboro and Edgecombe County have lost people—more than for 10 years, for more like 30 years. I really think this site will help us to attract new residents as well as commercial and industrial growth.”

The website was designed by Circumerro Creative Media Agency of Jackson Hole, Wyo., for $44,000 and replaces Tarboro’s original site, which was designed more than five years ago.

Four promotional videos were filmed and posted on the site, anchoring an overlying message promoting Tarboro’s history, business atmosphere, tourist attractions and comfortable lifestyle.

“Tarboro is an inclusive community of individuals who view small town living as a refreshing tonic from congested city life,” the website’s welcome message informs.

The site was scheduled to launch last month but was delayed after Councilman Melvin Muhammad voiced concerns over a lack of diversity in the videos. After reviewing the newly edited video clips this week, the Town Council unanimously approved the new site.

“I think it looks pretty good,” Noble said, noting that the videos remind him why he loves the community. “It certainly should be an asset to the town. But it will be an ongoing project. We’ll be adding content to the site regularly.”

The website was constructed for maximum search connectivity, Circumerro Creative Media Agency owner Latham Jenkins said. If someone does a search on canoeing in North Carolina, for example, Tarboro’s new site should pop up.

The promotional videos have already drawn response from a number of YouTube viewers.

“I visited Tarboro for a couple of weeks back in February and fell in love with your great town,” one commenter wrote about the videos. “If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.”