Dig Deeper | Circ Blog

DAUFUSKIE ISLAND, SOUTH CAROLINA—June 19, 2006
Detroit Red Wings center Robert Lang’s Haig Point manse has been chosen as the Wall Street Journal House of the Week. Featured in Lowcountry HomeReview and listed with Catherine Donaldson and Cora Bett Thomas of Cora Bett Thomas Realty, the home boasts a media room, a heated saltwater pool and two custom Red Wings golf carts. The homebuyer will also enjoy a Haig Point golf membership and a 24′ sport boat, which is included in the purchase price.

“My phones rang off the hook over the weekend, when it was in print,” said Catherine Donaldson of Cora Bett Thomas Realty. “It looks great, the Lang’s have seen it and we are all quite happy about the whole thing.” Excellent exposure was the goal. “This placement is the result of our ongoing efforts to go above and beyond for our clients,” said Latham Jenkins, President of Circumerro and Publisher of HomeReview.

“The Wall Street Journal attracts our core demographic, so we’ve worked hard to create editorial opportunities on behalf of our advertisers. We’re very pleased with the results.” To view the story, please visit www.realestatejournal.com and click on Home of the Week.

About HomeReview
HomeReview targets affluent out-of-area buyers of lifestyle real estate in great places to live, including Jackson Hole, Charleston, and the greater South Carolina Lowcountry. Listings are featured on the HomeReview websites as well as the New York Times and Wall Street Journal’s real estate websites, and in a companion print guide.

About Circumerro
Based in Jackson Hole, Wyoming, Circumerro Incorporated is comprised of a Creative Group, a Publishing Group and a Stock Photography Agency. Together they provide best-in-class communications tools and service.

BEAUFORT, SOUTH CAROLINA—April 19, 2006
Beaufort’s haute haunted Castle has been chosen as Forbes Home of the Week. Featured in Lowcountry HomeReview and listed with Dee Hryharrow at Town & Country Real Estate, the home is one of Beaufort’s most historic. The Greek-Revival mansion, which takes up an entire city block, dates to 1859 and is now home to Beaufort’s mayor, Bill Rauch.

According to local legend (and Rauch’s six-year-old daughter), it’s also home to a friendly ghost from the 17th century. But with 8,000 square feet, eight fireplaces and a dramatic double staircase sweeping up from the home’s grand entry, the editors at Forbes had plenty to be impressed with besides the ghost story.

The agents at Town and Country Real Estate are thrilled about the exposure. “You’re the best,” said Cat Swanson. “I sent a copy to Mayor Rauch and asked that this information be added to the MLS message board so that other real estate companies can see what advertising with your company can do for them!” HomeReview is going above and beyond for its clients. “We hired a public relations specialist to help us market our clients’ listings on a national level, and we’re definitely seeing the results,” said Latham Jenkins, President of Circumerro and Publisher of HomeReview. “Forbes’ readers are HomeReview’s target audience—affluent baby-boomers buying lifestyle properties in great places to live—so this is the kind of exposure we’ll continue to go after on behalf of our advertisers.”

Steve Ankeny’s remarkable Gros Ventre North property has been chosen as Forbes Home of the Week.

Featured in Jackson Hole HomeReview and listed with Richard Lewis of Sotheby’s, the home is one of Jackson Hole’s most unique. It took 11 years to design and build, and with cratfmanship including grain-sequenced wood, custom-designed furniture, and “zero-impact” construction, ensuring the land around the home remained pristine by protecting it to within five feet of the building site, it’s a stellar property worthy of Forbes’ Home of the Week.

Naturally, Richard Lewis is excited about the placement. “This is great news,” said Lewis. “HomeReview has provided incredible exposure for my listings, producing very qualified prospective buyers.” Exceeding expectations is the goal.

“We know that getting national placement for our local agents’ properties is going above and beyond, and that’s exactly what our HomeReview team aims to do,” said Latham Jenkins, President of Circumerro and Publisher of HomeReview. “Forbes’ readers are HomeReview’s target audience—affluent baby-boomers buying lifestyle properties in great places to live—so this is the kind of exposure we’re going after on behalf of our advertisers.”

HILTON HEAD/BEAUFORT, SOUTH CAROLINA—March 23, 2006
Out-of-Area buyers are biting on Lowcountry HomeReview listings. In the past month, Lowcountry Lifestyles Group, MARS, The Real Estate Store had an out-of-area buyer contact them through HomeReview and come in to buy a $690,000 property. The buyer paid cash, and the deal closed in just 10 days.

The same is true for Marcia Hunter of Sea Pines Real Estate Company, who had a couple from California contact her through Lowcountry HomeReview. The couple went to contract on an $800,000 home as a direct result of that HomeReview lead. Meanwhile, the Marshall Team, Gateway Realty, have had four condo sales that they attribute to HomeReview online leads.

These sales aren’t flukes; many realtors have seen similar successes in recent months. “I have been very pleased with the response I have gotten from Lowcountry HomeReview,” said Tisha Chafer of The Real Estate Store. “Not only have I received quality leads, but I have had three leads in the past year turn into closings. This is by far the best return on my advertising investments to date.”

“When I began using HomeReview, I didn’t imagine that I would get leads so quickly after the listings were entered on the website,” said Tom Jackson of Gateway Realty. “HomeReview does an outstanding job of keeping the website current and up-to-date. I can directly attribute some of my success to advertising in HomeReview.”

About Lowcountry HomeReview
Lowcountry HomeReview targets out-of-area buyers of resort and lifestyle property in Hilton Head, Beaufort, Bluffton and surrounding areas. Listings are featured on the HomeReview website as well as the New York Times and Wall Street Journal’s real estate websites, and in a companion print guide.

Circumerro Creative Group announces the hiring of Matthew Speakman as Art Director. Matthew’s talents will further the Creative Group’s capacity to build innovative, concept-driven websites for our clients. Matthew’s love of drawing started long ago, leading him to earn the dubious award for “most detentions given for drawing on the desk” in grade school.

A degree from the College of Creative Arts at West Virginia University led to a burgeoning career in design. Matthew moved to Jackson Hole in 2002 and has since worked to develop brands, identities and collateral in print as well as on the web. “Matthew’s unique creative vision and sense of humor are a great addition to the Circumerro team,” said Latham Jenkins, President of Circumerro Incorporated. “His enthusiasm is contagious, and we’re already seeing his contributions in the Creative Group’s projects.”

Eagle Creek, a market leader in adventure travel gear, has hired Circumerro Creative Group to design and develop their new web site. While further establishing Eagle Creek as experts with strong insight into the specialized needs of the action-oriented traveler, the site will showcase Eagle Creek’s unique products in order to help customers make informed and successful buying decisions. Eagle Creek is a maker of adventure travel gear, everyday bags, and packing solutions for active, adventurous souls.

Founded in 1975, the California-based company has been on the forefront of the adventure travel gear category for decades, from introducing the industry’s first convertible backpack on wheels, to more recently revolutionizing the way travelers pack with Pack-it folders, cubes, sacs and toiletry kit organizing system. Circumerro Creative Group is a division of Circumerro Incorporated, based in Jackson, Wyoming. The Group specializes in concept-driven, functional and integrated design solutions.

Circumerro Publishing Group is excited to announce that Allison Scheff has taken the position of Director of Content. Ali will be contributing to Circumerro’s portals and print publications through editing and creative development.

Before moving to Jackson in May 2005, Ali spent six years as Restaurant Editor for Citysearch.com in New York City and Seattle. During her tenure, Ali wrote and edited hundreds of restaurant reviews and created content packages for MSN and Yahoo. She’s also written for Seattle Magazine, Restaurants & Institutions, NW Palate, Sunset, and IN Style magazines.

“Ali’s wealth of experience with destination-based Web sites and publications makes her a perfect choice as Director of Content within our Publishing division,” said Latham Jenkins, President of Circumerro Incorporated. “At Citysearch.com she had tremendous success creating innovative content packages, maximizing search engine placement and building relationships with industry-leading portals. We’re excited to add that kind of experience, passion and vision to the growing team at Circumerro.”

Circumerro Creative Group recently announced that Deb Kay has taken the position of Account Manager, where she will be responsible for project management and generating new business for the full service design firm. “With more and more people turning to the web as their first source for information, companies are realizing how essential it is to have a website that truly showcases their abilities,” said Latham Jenkins, President of Circumerro Incorporated. “We have added Deb to the team in order to continue to provide best-in-class service as our business grows.”

Prior to joining Circumerro, Deb worked in Jackson Hole Mountain Resort’s marketing department, and as a freelance graphic designer. She also developed strong vendor relationships while working as a concierge at Spring Creek Ranch. Deb graduated from the University of Pennsylvania in Philadelphia, with a BA in Fine Arts, Graphic Design, then moved to New York City, where she completed graduate work in Communications Design at Pratt Institute. “We’re excited to have Deb join us,” said Noah Waterhouse, Senior Account Executive at Circumerro Creative Group. “Her strong marketing and design background, and client-centric work experience make her a perfect fit.”

Roby Bates has joined Circumerro Incorporated as Senior Art Director of the Creative Group. Roby brings over 12 years of experience in graphic design, and a strong background in creating and supporting brand identities, to his position. He holds a BFA from the University of Colorado, Boulder, and certificates from the highly technical Macromedia One-On-One Training Program in San Francisco. His past clients include Nike, Direct TV, Trek Bicycles, and BMW, and his work has been awarded a Silver ADDY, an Invision medal in e-commerce, and the Macromedia Site of the Day on two occasions. “We couldn’t be happier about bringing Roby on,” said Noah Waterhouse, Senior Account Executive of the Creative Group. “His track record in executing successful branding and marketing efforts for some of the top creative firms in the country make him a great asset to us, and a tremendous resource for our clients.”

Circumerro Incorporated was once solely thought of as a travel and real estate guide publisher or as a cutting-edge design group or as a stock photography. Rarely was it thought of as a source of all three. Until Now.

With a recent move into the “little cabin” on the corner of Millward and Gill Avenue and the 10th anniversary of its inception, Circumerro Incorporated is reinventing itself, emphasizing that it specializes in more than just attractive and informative visitor and real estate guides. “We have really evolved,” said President Latham Jenkins. “Innovation comes to mind. We want to better communicate that the marketplace may utilize our three services.”

Circumerro prides itself on the ability to serve the unique needs of this mountain town and resort destination. The group publishes print guides and companion Web sites for select travel destinations around the country, including Jackson Hole Rendezvous and West Yellowstone Vacation Planner. Print guides feature beautiful imagery and are packed with helpful local information, including insider tips on where to dine, weather, geology and attractions. Web sites utilize the latest technology to make the experience visitor-friendly and memorable, including video, virtual tours and interactive maps.

The company also publishes real estate guides targeting resort markets. Jackson Hole HomeReview is one such product, focusing on an upscale audience and affluent buyers looking to invest in vacation, second-home or retirement properties. With HomeReview, available in a print edition and via the Internet, buyers can explore a range of options through one consolidated and independent source.

But that’s just part of the company’s core business. Its expertise in publishing led to the inception of Circumerro Creative Group, a full-service design studio that specializes in Web design, print brochures, branding and marketing. “There is a much stronger movement to the Web,” Jenkins said. “Sometimes a Web site can sell far better than print. We emphasize helping companies stand out in the marketplace, whatever the medium.”

As clients’ needs grew, Jenkins realized the need for photo stock to accompany products and allow Circumerro to serve clients entirely in-house. The stock collection includes images from local photographers, who Jenkins hopes will be marketed through the agency. We understand the product very well,” he said. “That helps ensure the client will find a great fit for their message versus hiring a company from a large city, which is a disconnect.

Printed on June 22nd, 2005 in the Jackson Hole News & Guide.

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Lowcountry HomeReview Property is Wall Street Journal’s House of the Week

Lowcountry HomeReview Property is Forbes Home of the Week

Jackson Hole HomeReview Property is Forbes Home of the Week

Strong Leads and Multiple Closures Prove Lowcountry HomeReview Gets Results

Matthew Speakman Joins Circumerro Creative Group

Eagle Creek Selects Creative Group

Allison Scheff Joins Circumerro Publishing Group

Deb Kay Joins Circumerro Creative Group

Roby Bates Joins Circumerro Creative Group as Senior Art Director

Circumerro Featured in Jackson Hole News & Guide