Circumerro Launches New Division: Circumerro Video
Circumerro announced today the launch of a new product and corresponding company division: Circumerro Video creates custom, authentic video for view on the Web. Web video has fast become a powerful communications and marketing tool, allowing businesses to quickly create and brand a trackable message to which viewers can directly respond.
Circumerro Video is currently producing videos highlighting communities, businesses and products for its clients; specifically, business profiles and real estate video tours are proving popular tools for clients on the Locale and JacksonHoleTraveler Web sites.
Web video is an approachable medium for advertisers and customers alike and works well for a variety of messages including fundraising, advertising, public relations, product launches, movie trailers and much more.
According to Circumerro President Latham Jenkins, “Web video is a compelling medium that tends to be spontaneous. It delivers an authentic style that makes an emotional connection with the viewer, resulting in higher conversion rates and customer retention for advertisers.” Circumerro Video provides all professional services associated with video, from production to hosting. All video is shot in High Definition HDV and presented in the new standard 16:9 (widescreen) format. No additional media players or downloads are needed for viewing Web video from within e-mails or on Web sites.
Circumerro’s proprietary Web marketplaces drive a high volume of viewers to its videos, in addition to posting on YouTube, Google, MSN, AOL, Yahoo and other sites. The Savannah Morning News (Savannah, Ga.) recently featured an article on the community profile video of the Ardsley Park neighborhood in mid-town Savannah created by Circumerro Video.
Locale.com and Circumerro Video are playing a lead role in bringing new technologies to advertisers and their customers. According to Jenkins, “One of Locale’s clients, Lowcountry Real Estate in Beaufort, South Carolina, received almost 30 views of their video per day in February. This is an incredible impact on prospective real estate clients any time of the day or night.” Jenkins added, “It’s a 24/7, 365-days-a-year marketing tool,” Michael Pruett of Sotheby’s Real Estate in Jackson Hole, Wyoming, attests to the effectiveness of Web video: “I am a firm believer that a video showing will set me apart from other realtors. It allows buyers to get to know me on a personal level—it makes an emotional connection and adds tremendous value to my listings.
Circumerro’s video production team walked me through the process from start to finish and put together a professional video that I am proud to be a part of. Circumerro Video’s packages start at $995 for 30-second spots and range up to $3495 for premium packages featuring 3- to 4-minute spots. Standard projects are shot, edited and posted within two weeks. Custom packages are available.
About Locale
Coastal, mountain or desert, Locale features properties and valuable information about community, culture, and economies in exceptional places to live. Locale is “The online Marketplace for Lifestyle Real Estate.” For more information visit www.Locale.com.
About Circumerro
Based in Jackson Hole, Wyoming, Circumerro is comprised of Creative, Publishing, Video and Stock Photography divisions. Circumerro’s team of creative, passionate and strategic thinkers approaches each project with one goal: provide best-in-class communications tools and services to push your business to higher levels of success. Circumerro publishes Locale.com, JacksonHoleTraveler.com, Rendezvous and Homestead. Circumerro: “Taking You in New Directions.”
