This is a great example if a product video being integrated onto the client’s homepage. Katie at Gaper Guide worked with Circumerro Video to produce a short, engaging video to explain their GPS-Enabled Tour Guide. They were very please with the results:
WONDERFUL!!! it’s done 🙂
awesome work. you rock!!!
thanks a bunch. I’m so happy with how it turned out.
Katie
Our Chelsea Robinson, after taking second place in Jackson Hole Mountain Resorts Dick’s Ditch ski race, posted a strong third in the women’s Pro division of the Town Downhill in Jackson Hole. With top speeds of 60+ mph and flying down Snow King in 64 seconds, we’ll just call her our Superstar.
Jackson Hole’s Town Downhill is not for the timid or weak at heart, generally in the field are past Olympic and World Cup downhillers. We are proud to have her on our team.
—Latham
[Photo by Neil Henderson/ReactionPhoto.com]
Circumerro launched a new division, Circumerro Video, targeted to help Jackson Hole businesses create short-form video profiles for their websites. Since the division’s recent launch, over thirty films have been made featuring local businesses and organizations. “Video is the greatest content tool to hit the Web yet,” said Latham Jenkins, president of Circumerro. “It allows consumers to experience your product or service vs. just being told why to buy it.”
Circumerro Video creates Web videos for local businesses and organizations, from travel resources and hospitality providers to product launches and fundraising efforts. “Nearly any business or organization out there can expect competitive advantages with Web video,” said Jenkins. “The conversion rates we’re seeing with online users are amazing and our destination community is perfect for the adoption of video to help communicate with out-of-area consumers.”
“People tend to respond to video on a more personal level than any other medium,” added Circumerro Video Producer Alden Wood, who previously worked at MTV in Los Angeles for over five years before moving to Jackson Hole in 2004. “People get to see the business, the owners and the employees. How they speak, their body movement, their sense of humor—it’s very authentic,” continued Wood.
“One story really stands out as testimony of Web video’s power,” said Jenkins. “After seeing a video online we created for a local real estate agent, an individual flew to Jackson aboard his private jet to purchase the property, which was listed for over $4 million.” Circumerro Video completes all aspects of production, from preproduction to post. Videos range from thirty seconds to over four hours and are shot in the industry’s latest High Definition Video.
Circumerro Video also provides the hosting of the videos, in addition to distributing the Web videos to online media sites like Google, Yahoo, MSN, YouTube, and others.
Funny how one thought can spawn another. Latham’s post on Locale Best Practices of The Marriage of Online Video and Real Estate got me thinking about something relatively random I read earlier this week. In his Salon Machinist blog earlier this month, blogger Farhad Manjoo details a comment made by Apple’s guru-in-chief Steve Jobs about the new iMovie program that comes on the new machines.
An Apple employee whom Jobs identified as “one of our most brilliant video engineers” took a vacation recently to the Caribbean and, when he came back, tried to make a movie of his trip in a half-hour. “He couldn’t do it,” Jobs said. The old iMovie—not to mention Final Cut Pro, the company’s professional video-editing program—just didn’t have the tools to do a good movie so fast. So the fellow created his own program. “We were so blown away that we decided to use it,” Jobs said.
With this new software and its productivity-enhancing features, one might suppose they will have the ability to create simple videos even faster and easier than they can right now (that is, if they’re doing so on a Mac). Hard to say exactly how that might manifest, but one can guess that entrepreneuring folks like Andre Kendall (who, according to this referenced Wired blog post, himself admitted that editing his MiniDV movies in iMovie “was too lengthy of a process”) might take advantage. The first wave of the short-form, online (call it what you will) video revolution has barely begun to crest.
—Chris
Circumerro Video’s first real estate Web video listing successfully sells a $4+ million dollar home in Teton Village.
Circumerro Video’s first project—a Web video for Teton Village Realty highlighting a custom home at 3600 McCollister Drive in Teton Village, Wyoming—has proved highly successful, resulting in the recent sale of this $4+ million home. Web Video is the next frontier on the Internet, and real estate is well served by the deliverability of this medium and the connectivity it affords. Gone are the days of spatially disorienting 360-degree virtual tours—video is the next best thing to being on the property.
“Our client saw the video on our website and played it multiple times to see the home and get a feel for it,” says Teton Village Realty’s Jeff Ward. “It allows the buyer to become one with the house, and me the selling agent, to create a rapport with the client before we’ve even met,” adds Ward. “In today’s world you don’t just try and sell people on your listing, you need to let them experience it,” says Circumerro President Latham Jenkins. “Video offers a depth of experience you cannot achieve with regular listing photos—it is engaging.
Not only is video a great tool for showing the listing, it allows the personality of the realtor to come forth, creating a connection with the audience. Whether the viewer buys the listed property or not, a relationship with a new, potential client has begun.” Circumerro Video welcomes the opportunity to help you with your video needs. Listings and agent profiles are two examples of how Web video can help you stand apart from the crowd and showcase your properties and expertise.
Circumerro Video was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.
Circumerro Video
With at least 60 percent of the online population regularly watching web videos, one Jackson-based company is setting the trend locally by offering affordable Web video services for both local and national businesses. Circumerro Video, a new division of Circumerro, recently began offering its services in order to help clients effectively connect with customers through short-form video on the Internet.
“Video offers a depth of experience you cannot achieve in other mediums,” said Circumerro President Latham Jenkins. “Don’t sell people on your product or service, let people experience it!” Supervising producer Alden Wood described Circumerro’s videos as short documentaries, where clients can convey themselves and connect on a personal level with consumers. “Video is a lot easier than reading a Web page, it is easy to digest” said Jenkins. “People are creatures of habit, thus watching video online is a natural extension. It allows us to engage them in the offering.”
Examples of clients who have used Circumerro Video’s services are: real estate brokers, to either introduce themselves to consumers or showcase a home they are selling; business owners, to connect personally with their customers; and spokespeople, making public relations announcements. “Video offers effective means of communication for nearly every industry, offering new possibilities to connect with one’s audience,” said Jenkins. “It allows businesses to connect with consumers in ways that are more personal, direct and rewarding.” The authentic delivery of a professionally produced, unscripted video is what helps to sell a message,” said Wood. “Almost anyone can use video to further sell their products.”
Generally structured as 30-second to 4-minute presentations, Circumerro’s production crew puts together the entire video in what they describe as a “soup to nuts” process. All videos are shot in high-definition, edited in-house, and are hosted in a manner that allows for easy viewing on any client’s website.
“All of our videos are shot and edited utilizing the industry’s newest and most innovative technologies,” said Jenkins. “Not only do the videos look great, but they have a 95% delivery rate, no longer do you have all the browser and plug-in conflicts.”
Another advantage to using Circumerro Video is the speed at which clients and their customers can see and use the videos. Circumerro’s crew can turn most projects around within a week to two weeks, allowing for time-sensitive projects to be fulfilled in an efficient manner. “Video is the new content asset online and I encourage local businesses to embrace the medium, it will create radical change in how we go about our daily Internet experience in the near future,” said Jenkins. “We have had great success stories with our web videos and the conversion rates are far higher than standard Internet banners,” he added.
Videos can be produced and delivered starting at under $1,000.
—Allison Arthur
Circumerro announced today the launch of a new product and corresponding company division: Circumerro Video creates custom, authentic video for view on the Web. Web video has fast become a powerful communications and marketing tool, allowing businesses to quickly create and brand a trackable message to which viewers can directly respond.
Circumerro Video is currently producing videos highlighting communities, businesses and products for its clients; specifically, business profiles and real estate video tours are proving popular tools for clients on the Locale and JacksonHoleTraveler Web sites.
Web video is an approachable medium for advertisers and customers alike and works well for a variety of messages including fundraising, advertising, public relations, product launches, movie trailers and much more.
According to Circumerro President Latham Jenkins, “Web video is a compelling medium that tends to be spontaneous. It delivers an authentic style that makes an emotional connection with the viewer, resulting in higher conversion rates and customer retention for advertisers.” Circumerro Video provides all professional services associated with video, from production to hosting. All video is shot in High Definition HDV and presented in the new standard 16:9 (widescreen) format. No additional media players or downloads are needed for viewing Web video from within e-mails or on Web sites.
Circumerro’s proprietary Web marketplaces drive a high volume of viewers to its videos, in addition to posting on YouTube, Google, MSN, AOL, Yahoo and other sites. The Savannah Morning News (Savannah, Ga.) recently featured an article on the community profile video of the Ardsley Park neighborhood in mid-town Savannah created by Circumerro Video.
Locale.com and Circumerro Video are playing a lead role in bringing new technologies to advertisers and their customers. According to Jenkins, “One of Locale’s clients, Lowcountry Real Estate in Beaufort, South Carolina, received almost 30 views of their video per day in February. This is an incredible impact on prospective real estate clients any time of the day or night.” Jenkins added, “It’s a 24/7, 365-days-a-year marketing tool,” Michael Pruett of Sotheby’s Real Estate in Jackson Hole, Wyoming, attests to the effectiveness of Web video: “I am a firm believer that a video showing will set me apart from other realtors. It allows buyers to get to know me on a personal level—it makes an emotional connection and adds tremendous value to my listings.
Circumerro’s video production team walked me through the process from start to finish and put together a professional video that I am proud to be a part of. Circumerro Video’s packages start at $995 for 30-second spots and range up to $3495 for premium packages featuring 3- to 4-minute spots. Standard projects are shot, edited and posted within two weeks. Custom packages are available.
About Locale
Coastal, mountain or desert, Locale features properties and valuable information about community, culture, and economies in exceptional places to live. Locale is “The online Marketplace for Lifestyle Real Estate.” For more information visit www.Locale.com.
About Circumerro
Based in Jackson Hole, Wyoming, Circumerro is comprised of Creative, Publishing, Video and Stock Photography divisions. Circumerro’s team of creative, passionate and strategic thinkers approaches each project with one goal: provide best-in-class communications tools and services to push your business to higher levels of success. Circumerro publishes Locale.com, JacksonHoleTraveler.com, Rendezvous and Homestead. Circumerro: “Taking You in New Directions.”