Our client Field & Stream Clothing launched their website today.
FOR IMMEDIATE RELEASE
Field & Stream Brand Launches Clothing Line that Brings Everyday Casual and Weekend Play Together
August 3, 2009 (Bentonville, AR) – The iconic Field & Stream name, synonymous since 1871 with America’s outdoor tradition, is going in an exciting new direction. Launching today, the Field & Stream Brand of clothing updates the heritage and outdoor authenticity of Field & Stream with clothes that reflect a modern lifestyle.
The Fall/Winter 09-10 Field & Stream Brand line will be available directly to consumers only at www.FieldandStreamBrand.com.
Circumerro Media was retained by Otto International, the brand licensee to Field & Stream clothing, to build a new e-commerce website experience for the launch of their lifestyle clothing brand in August 2009. “We chose Circumerro Media because they both live the brand and have an exceptional track record with projects in the e-commerce and retail clothing spaces,” said K. Bryan Griggs, Vice President of Field & Stream clothing.
We recently launched a Web site for EpicQuest, a leading provider of once-in-a-lifetime, action-based travel experiences to destinations that few have ever seen or experienced. EpicQuest offers a diverse portfolio of high-intensity travel itineraries across a range of sports categories and locations, providing a backstage pass to the greatest travel experiences in the world.
EpicQuest tapped Circumerro to help tell their story through building an engaging online brand experience. Circumerro showcased the expansive portfolio of trips and athlete bios in a compelling online trip planner. “EpicQuest’s renowned athlete and guide roster and eye-catching destinations created a stable backbone for the site, allowing us to insightfully deliver and package the information,” said Noah Waterhouse, Creative Services Director at Circumerro. Additionally, Circumerro focused on providing creative services for Web video streaming, search engine optimization and social marketing.
Craig Pattee, CEO of EpicQuest said, “We are thrilled at the work Circumerro did to launch the EpicQuest site. They executed relentlessly and proved a key partner in developing the online strategy.”
Visit the new EpicQuest site and start planning your next adventure.
We’re a few months in and we’ve learned a lot. Launching a hyperlocal community site dedicated to news, entertainment and events is a big endeavor. The moving parts and pieces are numerous, but the project is relatively simple in its stripped down form. We provide the forum, bring people together and it grows organically from there.
For version 3.0, we sought to uncover content on the site that was formerly buried under unnecessarry navigation and combine some of the best features from each landing page into the homepage. Readers can now browse news, follow their favorite columnists on Page 22 and scan the weather and events all from the homepage. Individual landing pages also received major overhauls with new post formats and more interactive excerpts and summaries.
The May ’09 issue of Fortune Small Business included an in-depth look at our client EpicQuest. The recent start-up creates luxury-infused trips that treat clients to exclusive destinations in the world of adventure travel.
But if snowboarding in the rugged peaks of the Tordrillo mountains in Alaska and surfing legendary breaks in remote regions of the Pacific aren’t exciting enough, clients can also opt to have world-class athletes like Tommy Moe, Laird Hamilton or Jeremey Jones—to name just a few—join them on their trip.
Circumerro Media participated in a recent panel aimed at presenting specific solutions for local businesses looking to adopt sustainable and green practices. The series of talks, dubbed “Green = Green: Sustainability and the Bottom Line,” focuses on sharing challenges, lessons, goals and tips from panelists. Representing Circumerro Media, Latham Jenkins shared resources for abandoning a dependence on paper and embracing a digital work flow.
Planet Jackson Hole’s article, “Web design in a down economy,” investigates the climate of local web design work and includes Circumerro Media in their report. The piece, by Ben Cannon, aims to examine whether or not businesses will turn to web design and other online creative services to bolster their marketing efforts during tough and competitive economic times. Following in an excerpt of the article:
A recent article by Dave Jackson that was published on the Video Insider blog, a division of Media Post, investigated a few interesting trends and results surrounding the growing phenomenon of “video snacking.” Jackson explores the self-explanatory buzz word that describes the emerging trend of online viewing patterns. Think your late-afternoon-Doritos grab is just an eating habit? It’s no surprise that our culture of instant-gratification and short-attention-span lifestyles has spilled over into how we look for news, entertainment and more, all from a few clicks of our mouse.
At Circumerro Media, we believe giving back to our community is more than a good deed; it’s our responsibility. So, we help out local non-profits and organizations from time to time when our creative skills can be put to service. We recently aided the Teton Literacy Program in creating a logo for an new fundraiser they are organizing. The Teton Literacy Program “provides literacy education and resources to open doors for individuals and families to achieve their personal, professional and academic goals.”
The new version of 22Local, or 2.0 as it’s referred to around the office, is live. We took on this project, well, because we saw a need for it. News and information travels quickly in a small town, but sometimes not fast enough, and you can never find everything you need in one spot. How many blog subscriptions are on your iGoogle or feed reader? 22Local is our way of answering our town’s call for a media mix that does things differently. It was created for locals, by locals. Check out some of the features:
• News posts cover breaking stories, town politics, local events, familiar faces and more.
• Page 22 provides opinions and commentary from featured local columnists.
• Our Community Calendar highlights events and entertainment around the valley.
• Weather reports compile the region’s weather sources and ski reports.
• Our Forum allows you to share and shape the news and conversations that influence Teton County.
• Classifieds let you buy, sell and trade with each other—for FREE.