Homestead Magazine 2012 has arrived! This year’s edition features exciting new content, including personal style spotlights on of some of Jackson’s best-known tastemakers, and the collaborations of our region’s innovative architects, builders, designers, writers and artists.
Homestead readers will get an exclusive look into the personal spaces of MADE’s Jon Frechette, lover of all things quirky and handmade, and stylist Jairus Noble who brings glamour and style to his clientele at his high-end salon. Amanda Roberston, of women’s clothing & accessories boutique Rodeo, shares her classic antiques and precious family heirlooms, and fashion designer and art dealer Shari Brownfield showcases her home’s eclectic style and mixed materials.
Homestead also features the professional design picks of select local tastemakers. We’ve included Larry Berlin’s favorite standout architectural elements, and Brian Goff’s interior design inspirations. Readers will also find Kate Binger’s picks for crafting beautiful personal home decor, as well as the favorite finishing touches and classic details of Jane Cater-Getz of Belle Cose and Goodie 2 Shoes. These individuals’ diverse design aesthetics and discerning tastes add beauty to their surroundings every day, inspiring our community and infusing Teton valley with its signature culture and charm.
Also be sure to check out our four Dream Home feature pieces, where each comprehensive spread showcases one of Jackson’s most breathtaking collaborations of construction and design. Readers will see a slope-side ski-in lodge by Acanthus Architecture, Trauner Designs, Bounticou Construction and Coax Jax, and a picturesque ranch home made from the timber of a 100 year-old barn in Ohio by Dan Schou Construction, Red Chair Design Studio, and MountainScapes.
Readers will glimpse into a 6,700 square foot rustic lodge with a contemporary but casual European flare by Architect William H. Childs Jr. and Associates, Kurt Wimberg Construction, and Snake River Interiors. And in the Dream Home collaboration of Stephen Dynia Architects and Dynamic Custom Homes, readers will learn that structure is an ever-evolving play of space, light, unusual angles and dynamic views. We thought this mixed-level Shooting Star home was such a standout that we even selected its kitchen for our cover shot.
Find your copy of Homestead 2012 online at www.homesteadmag.com, and visit the magazine’s blog, where you can subscribe to updates from Homestead all year long. Pick up your free hard copy at lodging establishments across Jackson Hole and the Rocky Mountain West, or contact us at info@circ.biz to join our mailing list or become a distributor.
Circ worked with HealthCommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HealthCommunities brand to leverage the editorial assets of its parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.
As part of Remedy Health Media‘s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and offers a range of articles, tools, and apps on health topics for women, men, kids, and even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.
But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.
To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:
– New, clear, information architecture
– A clean, fresh, open experience with a friendly and intuitive user interface
– Functionality that is suited for both desktop and mobile environments
– Improved, consistent navigation accessing health topic landing pages and dynamic article pages
– Interactive tools for social sharing and audience participation via polls and quizzes
– Seamless integration of content and products from partners Johns Hopkins and UC Berkeley
– Integration of the Remedy Health Media suite of tools and apps
At Circ, we understand that all great brands live in conversations, and we design new and creative ways to engage consumer audiences. To that end, the HealthCommunities.com design was a strategic effort in the evolution of their brand. Partnering with HealthCommunities.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client and ourselves.
“We had a really solid partner in Circ for this project,” says Patrick Assey, EVP of Digital at Remedy Health Media. “They understood our challenges and goals and worked with us diligently to overhaul our site experience. The outcome is a site that’s much more intuitive—one that has end-users and advertisers alike singing our praises!”
As any marketer will tell you, introducing a new brand to the marketplace is a big task—one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?
This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand Trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.
The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus, incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site.
For Circ, the new homepage is a creative solution that meets the client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky, interactive feature, and it’s all in one place.
Beyond color schemes and logos, within every great brand is a great story, a compelling truth that infuses the brand with character and authenticity. At Circ, we practice this aspect of brand culture through one of our core values: live and love your craft. Whether it’s our weekly company mountain bike ride or our Friday morning breakfast, by working together and enjoying the outdoors together, we live our brand every day. Our brand is our people, it is our passion, and it is our reason for being.
Because we understand what makes a strong brand, we are able to bring this approach to our client work. We ask, What’s their reason for being? We dig deeper, discover the compelling brand story, and then we start desiging logos, creating color schemes, and developing brand experiences.
So while our weekly mountain bike ride may seem like a chance to escape and enjoy the beautiful Jackson landscape (and believe us, it’s that too), we’re also embodying our brand by living and loving our craft. It is our people living their passions, and that’s our reason for being.
At Circ, we are strong supporters of TED’s mission to spread ideas. With Circ’s president Latham Jenkins serving on the Core Committee Production Team, Circ has supported TEDxJacksonHole with web design and development, program guide design, as well as social media marketing.
Beginning at 1p.m. on Sunday, Oct. 2 at the Jackson Lake Lodge in Grand Teton National Park, Jackson Hole will be hosting its first ever TEDxJacksonHole event. If you aren’t familiar with the TED conferences and talks devoted to Ideas Worth Spreading, you should know that the non-profit organization started in 1984 as a conference that brings together people from three worlds: Technology, Entertainment, and Design. In the last 26 years TED has grown to include two annual conferences that bring together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives in 18 minutes or less. The talks are then made available, free, at TED.com.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. Jackson Hole’s event is focused thematically on the zone where nature and science converge with creativity and inspiration, through performance, exhibition, TEDxTalk presentations and personal experience.
Jackson Hole’s inaugural TEDx event will host an extraordinary lineup of speakers, including a host of internationally-acclaimed filmmakers and local naturalists. Local presenters include architect Nona Yehia, venture capitalist Robert E. Grady and whitepine bark beetle activist David Gonzales, who all weave the theme of nature into their Talks. Wildlife film experts from as far away as Tanzania will unveil stunning images, including footage of an uncontacted tribe in Brazil and 3D images from deep beneath the ocean.
We hope to see you at Jackson Lake Lodge next Sunday, and want to encourage you to join us in the spread of ideas. We hope our first ever TEDx event grows to become a bi-annual event in our community. Visit wwwtedxjacksonhole.org to read about our speakers, their talks, and the day’s events.
It seems that when Derek Jeter hit his 3,000th hit on July 9th, everyone wanted something that the Yankees’ living legend had signed, touched, or even walked on. That’s why the New York Times just featured our client, top memorabilia shop Steiner Sports, as baseball’s go-to online warehouse for sports collector items.
From dugout dirt to signed baseballs and game-used bats, Steiner Sports is the headquarters for any-and-all kinds of baseball collector items. And they don’t stop at baseball—the website features all manner of sports memorabilia from hockey to horse racing.
Steiner Sports asked Circumerro to design their website back in spring 2011, and we couldn’t be prouder of their coverage in the Times, or of the tidal wave of orders they experienced over Jeter’s 3000th hit.
So if you’re looking for anything from a signed photo, to game-worn pants, from autographed helmets to bricks from old Yankees stadium, stop by Steinersports.com, where Circumerro’s creative work connects fans with their favorite sports memorabilia.
Frank Fanning and Dr. Alan Wohlman can be thought of as the “Ben and Jerry” of moisturizers and in recent months Circ has helped them bring their innovative product, TriLipiderm, to the market.
After a complete branding of their product from naming to packaging, Circ developed a series of print advertisements and local product placements that will introduce TriLipiderm. Circ also designed and produced an e-commerce website, video, and social media campaign that have already been launched in perfect time to support the product and attract interested customers and orders.
TriLipiderm is a great example of how Circ delivers design in a complete range of applications, from branding, to e-commerce, to marketing and advertising.
Circumerro is proud to be a 2011 Business Partnership sponsor of the Art Association of Jackson Hole. One of our company values is “giving back,” and we believe in the value the Art Association of Jackson Hole creates in our community.
Located in the Jackson Hole Center for the Arts building in downtown Jackson, WY, the Art Association of Jackson Hole receives over 10,000 annual visitors and has over 30,000 annual participants in its various programs. Since 1963, the Art Association’s mission has been to encourage a vital, creative community by providing art classes for all ages and skill levels, art exhibits, school and outreach programs, and special arts events for the larger Jackson Hole art community.
Circumerro Media has signed on UNI/CARE Systems, Inc. as a client. Based in Sarasota, Florida, UNI/CARE provides electronic health records and technology solutions to the Health and Human Services industry. Circumerro is charged with concepting and implementing a new brand and marketing campaign for the 30-year-old company.
“UNI/CARE’s selection of Circumerro is very exciting. We think a lot of their team and their product, and appreciate the opportunity to contribute to their brand strategy,” said Latham Jenkins, president of Circumerro.
About UNI/CARE Systems, Inc.
UNI/CARE Systems, Inc., provides electronic health records to the human services and behavioral health industry under the Pro-FilerTM brand name. UNI/CARE’s Pro-Filer EHR is a certified solution engaging consumers, providers and organizations in a CONNECTED health environment.
Our client, Bentwood Inn, was featured this morning on the Today Show. Circumerro Video has worked with the Bentwood Inn for the last three years with their web video needs and we were excited when they got a call from the producer saying they were being featured in today’s show on “affordable girlfriend getaways.” Circumerro provided the supporting video used in the show from our past location shoots at the Bentwood.