High Mountain Heli-Skiing founder Jon Shick and Circumerro Video combined forces to produce a short web video for the High Mountain Heli-Skiing site. The video represents the need for recreation companies to “show” rather than “tell” on their websites. The video is full of energy and great skiing shots, and it’s aim is to engage the viewer and create demand.
As published in the Daily Southerner.
Tarboro is getting a new website. The Town Council voted 7-1 Monday night to enter into a contract with Circumerro Creative Media Agency of Jackson Hole, Wyo., not to exceed $44,800 to establish a stronger Web presence in order to attract new residents and businesses to the area.
The town is matching $22,400 from ElectriCities. The present website was developed about five years ago. Circumerro, which was founded 13 years ago by Councilman John Jenkins’ 38-year-old son Latham, was the recommendation of Town Manager Sam Noble and staff in March.
However, the selection was delayed a month when new Councilman Melvin Muhammad requested presentations by Circumerro and Regency Interactive Corp. of Rocky Mount, the two firms that submitted proposals. Regency’s John Saldi emphasized the need to have a website that would be found by the various Internet search engines. He said he could do so through website optimization.
Jenkins, who grew up in Tarboro, said the secret to an effective website is to deliver a well-crafted message. He emphasized visuals, photos and videos. During Jenkins’ presentations he frequently made comments that showed he was familiar with the town he grew up in and the surrounding region. He said the website could be a key tool to attract businesses and people to the community. “Effective content creates a great website,” Jenkins said. “Tarboro has a great story and I look forward to helping share it. We need to represent Tarboro in the right light online.”
Jenkins said 70 percent of people use the Internet daily and 80 percent of new homebuyers look on the Web first. Muhammad said later he voted against Circumerro because Regency emphasized making the website so it would found on search engines. “We need to make it easier to find us,” he said.
Jenkins said, “Consumers expect more from the Web experience. We are going to deliver that.” Councilman Dr. Steve Hoard endorsed Circumerro, the firm his company Kanban uses. Jenkins said he would have a new website ready to launch by August.
HomesteadMag.com complements Circumerro’s Homestead magazine by featuring articles and Jackson Hole area businesses in a visually pleasing, easy-to-navigate, search-engine-friendly online environment.
Circumerro Publishing announces the launch of HomesteadMag.com, extending the influence of the highly successful Homestead magazine—Jackson Hole’s Premier Resource for Art, Architecture and Interior Design—to the Internet. HomesteadMag.com is a natural progression for Homestead magazine and serves as an online resource for anyone looking to build, remodel, decorate or improve their home in the Jackson Hole area.
Featured prominently on the site are the latest articles from Homestead magazine and a directory of Jackson Hole area architects, interior designers, builders, galleries and other home product and service providers. Articles include Home Showcase spreads, featured stories from green building practices to the history of hospitality in the West, and enhanced listings of home-related area businesses. The Resource Directory is a searchable listing of businesses in categories such as architects, art galleries, artists and artisans, builders, hardware and building supplies, home electronics, home furnishings, interior design, landscaping, real estate, retail and more.
HomesteadMag.com was created to take advantage of the many searches occurring on the Internet by those looking for information about building or decorating a home. This new site greatly increases the value of Homestead magazine, positioning advertisers online as well as in a well-designed and broadly distributed print publication.
“Circumerro’s publishing and creative teams have worked hard together to make sure HomesteadMag.com is an equally beautiful online representation of our large format, full color home resource magazine,” said Circumerro President and Publisher Latham Jenkins. “In addition to a great looking site, it has also been search engine optimized to best position Homestead clients and the magazine’s content for the highest organic search results possible,” Jenkins added.
Advertising opportunities are available on HomesteadMag.com. For more information, please visit www.homesteadmag.com/contact.
About Homestead
Homestead is Jackson Hole’s premier print and online resource for those building or decorating a home. From architects, builders and interior designers to art, artists and galleries, Homestead provides the finest in western and contemporary design. Over 25,000 copies are distributed through subscriptions, direct mail, free placement, and at newsstands throughout the region.
This is a great example if a product video being integrated onto the client’s homepage. Katie at Gaper Guide worked with Circumerro Video to produce a short, engaging video to explain their GPS-Enabled Tour Guide. They were very please with the results:
WONDERFUL!!! it’s done 🙂
awesome work. you rock!!!
thanks a bunch. I’m so happy with how it turned out.
Katie
Our Chelsea Robinson, after taking second place in Jackson Hole Mountain Resorts Dick’s Ditch ski race, posted a strong third in the women’s Pro division of the Town Downhill in Jackson Hole. With top speeds of 60+ mph and flying down Snow King in 64 seconds, we’ll just call her our Superstar.
Jackson Hole’s Town Downhill is not for the timid or weak at heart, generally in the field are past Olympic and World Cup downhillers. We are proud to have her on our team.
—Latham
[Photo by Neil Henderson/ReactionPhoto.com]
Alden Wood and Latham Jenkins presented today to the Jackson Hole Chamber of Commerce members how to use short-form Web Video successfully in your online promotions and website.
We received great feedback on the value of the presentation from those in attendance.
“Hi, Latham, Alden, and Kim,
Just reflecting on your seminar and wanted to share my appreciation. Thank you for creating a local opportunity to educate ourselves on current web technology and presenting us with the tools to keep up with those big city fish!
Your hard video samples (both proprietary and non), the stats, and discussion of videos and various applications left me impressed that Yes! everyone should use web video. In fact, I so wish I could abracadabra video into the websites of the hotels I’m researching for an upcoming vacation.
I look forward to sharing the points with my colleagues via e-mail this morning and encouraging our clients (many of which are in the hospitality industry) to integrate video into their websites. And sharing with them of course ;), that there is a fabulous Jackson resource for production!
Cheers,
Tracy
Tracy Hiatt
WordenGroup Strategic Public Relations”
Evolution of media is occurring at a rampant pace these days as the Internet and fragmentation of media at large is driving consumers to consume their daily news and information through various mediums.
“I can’t take it anymore. I hereby inaugurate my New York Times Deathwatch, which will continue until the last Sulzberger has left the building,” says Marc Andreessen in his blog, ranting about the newspaper model as obsolete.
It is too early to say if The New York Times is headed for a museum exhibit. The paper has the third largest print circulation in the US and one of the largest—if not the largest—online readership for a newspaper.
The analogy that I fall back on with new media is what happened when the automobile was first invented. It was referred to as the “horseless carriage,” when in reality it had nothing to do with the established mode of transportation at the time. It was a radical new invention and it created a new category in itself.
So why do we even worry about how the newspaper industry is being effected by the Internet and fragmentation of media? Of course we do: it is an easy target to pick on. The real energy needs to be spent on how the evolution of the mediums is occurring and that hybrids never win the day.
What is at stake is what the future holds for how we personalize our information delivery, consume it on a device that is portable, and how we interact with it. I predict this is not newspapers becoming online newspapers, but rather new media properties evolving out of traditional mediums.
So will The New York Times evolve from being a horse and carriage to an automobile? They have a lot at stake to not evolve. Yet the true question is whether or not a new medium will emerge out of this old one and if it will be The New York Times that will drive that change in order to survive.
—Latham
How to effectively promote your business online.
Visitors that come to Jackson Hole are looking for travel information online including video of their favorite destination. Web video can help highlight aspects of your business. Let your online audience authentically experience your product or service like no other medium can.
Learn how to effectively promote your business online at a seminar presented by Circumerro and Jackson Hole Chamber of Commerce. The seminar will take place on Wednesday, February 27th from 8–9 a.m. at the First Interstate Bank training room, 802 W. Broadway. A light breakfast will be provided.
What you will learn in the seminar:
—How Web video has increased sales for other businesses
—How to utilize it in your business
—How easy it is to shoot and distribute online
Please RSVP by 2/25 to Mary Haworth at 307-733-3316 ext. 17 or maryh@jacksonholechamber.com.
Circumerro Publishing announces publication of the eighth annual edition of Homestead magazine, Jackson Hole’s leading resource directory for those looking to infuse the latest in western and contemporary design into their homes.
Featuring information on architecture, interior design, real estate and art, Homestead connects readers with the many talented professionals uniting western and contemporary design within the Jackson Hole area.
Homestead provides many perspectives on design, including personal stories of those taking charge of their own home design, home showcase features of some of the area’s most impressive homes, unique area real estate, and the many local galleries and the artists they represent. Readers will also find information on local businesses offering services ranging from homeware to architecture to interior design. Sustainable development and green building are also featured.
“Circumerro Publishing continues to position Homestead magazine as the premier resource for those looking to buy, build, remodel or decorate a home in Jackson Hole,” said Homestead Publishing Director Chris Hansen. “Whether your style is western, contemporary or somewhere in between, we strive to connect readers with the resources and professionals they need to help fulfill a dream of the perfect mountain home.”
Circumerro distributes 25,000 copies of Homestead magazine via direct mail, subscription, complimentary copies and retail sales. Homestead is offered complimentarily throughout the Jackson Hole and Teton Valley areas and is also available for purchase at newsstands in eastern Idaho, southwestern Montana, northeastern Utah and western Wyoming. Homestead may also be ordered online at www.Homesteadmag.com, by request at info@homesteadmag.com or by calling (307) 733-8319.
About Homestead
Homestead is Jackson Hole’s premier home resource book. From architects, builders and interior designers to art, artists and galleries, Homestead provides the finest in western and contemporary design. Over 25,000 copies are distributed through subscriptions, direct mail, free placement, and at newsstands throughout the region. For more information, visit www.Homesteadmag.com.
About Circumerro
Founded in 1995 and based in Jackson Hole, Wyoming, Circumerro is a creative media agency with four divisions: Creative, Publishing, Web Video and Stock Photography. Circumerro builds products and provides services that create relationships between buyers and sellers through delivering best-in-class service and communication tools.
Great news: my breaking news story on the Jackson Hole elf problem was an immense success!
Viewed over 6,300 times in 53 countries and in all 50 states (including the District of Columbia, they say, but I don’t know why Canada should count), over 850 kindhearted people worldwide signed Latham Jenkins Save-The-Elves-And-Cut-The-Costs-And-Do-Good-All-At-Once Christmas petition, helping to donate over $1,000 to needy families in Jackson Hole and clean up the streets of its former wayward elves. The hard work, simple determination and the inability to show fear in front of one’s adversaries helped me and my dedicated two-man crew make “The Godfather” of all Rocky Mountain West Freelance Video Newscasts. And do some good, too.
Great things have also happened for me personally. EFIN finally agreed to meet with me to discuss possibly being rehired. They say budget constraints are tight this year, but they were able to offer me the next best thing: an unpaid internship! I’ll be helping Darrel with the lights and Laquesha with her errands. A radio station at Central South Dakota Community College has even approached me in hopes of airing a weekly show on smooth jazz and soft beats. 2008 is certainly a year of positive change!
To all of my friends that I made and that I have yet to make in Jackson Hole, I thank you for your kind hospitality. Perhaps in 2008 you will encounter another problem. Perhaps in 2008 you will have a need for LJ Logger-Foot.
Jackson Hole, know that I’ll be there (should my now-busy schedule permit).
—LJ Logger-Foot