Locale Launches Redesign of Real Estate Sites
Locale announced today the launch of its redesigned network of Web sites featuring real estate in lifestyle places to live. To date, Locale’s real estate network features nine sites, from Charleston SC real estate to Jackson Hole real estate.
Knowing that more than 80 percent of real estate buyers now conduct their initial research online, Locale aims to enhance and aid in the real estate information gathering process for those looking to relocate to “blue-chip” communities while improving conversion rates for advertisers.
“Whether people might be searching for Beaufort SC real estate or simply coastal real estate in South Carolina, we know that people searching for real estate have moved online and that the Internet is the most effective medium for those in the market,” said Latham Jenkins, President and Founder of Locale. “Success online requires you to marry your listings with contextual content about the lifestyle, specifying what the neighborhood or region offers prospective buyers.”
Locale has incorporated the latest Internet technology and best practices into its many sites, including: blogs authored by local real estate industry experts; videos featuring properties, agents, agencies and regions; and vastly expanded content about each locale. Knowing that transparency of information is paramount with today’s buyers, Locale increases the “deal flow” between buyers and sellers by giving buyers what they need to make informed decisions. “It is a simple strategy,” continued Jenkins, “most Internet users start their online experience with a search engine, where all of our Locales—from Savannah real estate to ranch real estate in the West—have top rankings.
The users then enter the Locale site, where we sell them on the lifestyle benefits of that locale through insightful, informative and locally produced content. We then help them choose a neighborhood or region based on their preferences and show them the available inventory for that particular area,” said Jenkins.
Locale offers many advertiser benefits. By achieving top search engine rankings, Locale drives real estate-specific traffic into each marketplace where listings are previewed by a highly targeted audience of prospective buyers. Locale now features larger, standardized banner ads with less competition on each page, resulting in greater per-ad impact.
In short, Locale provides realtors with an inexpensive, customizable Internet marketing campaign through a highly qualified advertising platform. Locale has partnered with top national brands for real estate search and is garnering increased exposure for its advertisers’ listings through New York Times and Wall Street Journal. Locale listings are also syndicated through Google Base, Trulia and Oodle. Join Locale today and reach buyers in the market for real estate in lifestyle places to life.
Locale is the network of Lifestyle Real Estate in Exceptional Places to Live. We provide you with powerful search tools to find the right real estate in an exceptional place—the kind of place you have always wanted to live. Then we give you perspective on what it’s like to be a local. For realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites with local focus and national scope.
Locale is published by Circumerro in Jackson Hole, Wyoming. Circumerro’s divisions include Creative, Publishing, Stock and Video. Together they provide best-in-class communications tools and services.
