Beyond color schemes and logos, within every great brand is a great story, a compelling truth that infuses the brand with character and authenticity. At Circ, we practice this aspect of brand culture through one of our core values: live and love your craft. Whether it’s our weekly company mountain bike ride or our Friday morning breakfast, by working together and enjoying the outdoors together, we live our brand every day. Our brand is our people, it is our passion, and it is our reason for being.
Because we understand what makes a strong brand, we are able to bring this approach to our client work. We ask, What’s their reason for being? We dig deeper, discover the compelling brand story, and then we start desiging logos, creating color schemes, and developing brand experiences.
So while our weekly mountain bike ride may seem like a chance to escape and enjoy the beautiful Jackson landscape (and believe us, it’s that too), we’re also embodying our brand by living and loving our craft. It is our people living their passions, and that’s our reason for being.