Our client, Kanban Logistics, was featured during their industry conference, International Warehouse Logistics Association, for both the quality of their Web site and the web video Circumerro shot for them.

Harold Hobgood, Business Development Manager of Kanban says, “Randy Stephenson (Senior Software Analyst) with Camelot Software out of Charlotte, NC took time to tell everyone at the meeting that he wanted to compliment Kanban on our website and most importantly our video. Randy stated that everyone needed to take the time to look at our video. After the meeting when we were on the way home we received an email from the President of the IWLA stating how impressed he was over the video.”

Harold went on to say, “Latham I have always said that the video was the best thing we have ever done to help advertise our company and after attending this meeting it just re-affirms what I have said. I feel we are currently ahead of most of our competition in this area and it really has been a proud moment. Thanks for all your help and your staff’s help with everything.”

Kanban displays the video on their website, but what is really interesting is the fact they have over 24,000 views on YouTube. YouTube insights reports the views are 81% male and between the ages of 35-54, which is their sweet spot for who they want to be targeting. These views are in addition to those prospective clients who watched it on Kanban’s website.

Web video continues to provide value in many ways in helping businesses tell their story in an authentic way. It raises your visibility in search engines and is an easy way for a prospective client to be sold on your product or services.