Our client Epicquest has hired Circumerro Media to build their online brand experience with a website to launch in February 2009.
Adventure Travel Alert: EpicQuest Launches with Premium Adventure Itineraries, Exclusive International Destinations and World-Class Athletes
Today’s launch of EpicQuest marks a new era in international adventure travel. Offering a diverse portfolio of high-intensity travel itineraries across a range of sports categories and destinations, EpicQuest provides a backstage pass to the greatest travel adventures in the world.
EpicQuest has retained a distinguished roster of world-class athletes to guide many of its excursions. Already on board are Olympic skier Tommy Moe, surf legend Laird Hamilton, legendary free-skier Jeremy Nobis, and big mountain snowboarder Jeremy Jones. Renowned female skiers, such as Lyndsey Dyer, have also joined EpicQuest’s team.
Planet Jackson Hole—a news source in the Jackson valley dedicated to community politics, arts, music and culture—has recently investigated the rise of blogs and alternative media sites cropping up in the tight knit mountain community. The topic hits close to home for us (Circumerro Media) as we have recently launched a hyperlocal online news platform: 22Local.
A concept that was carefully incubated, 22Local went live in beta version in early November. Expect to see an expanded release rolled out soon after the new year. The road is admittedly long ahead, but in true Kevin Costner form, we have faith that in building it, the new form of online news will come.
The article copy is pasted below, or see the original here. Note—it’s a lengthy read, so scroll to towards the bottom if you just want to “media snack” on the Circumerro portion.
In an era of overlooked Christmas fruitcakes and season’s greeting cards, we have developed a token calling card: the holiday mockumentary. What started with the Yule Tide Ride and Save the Elves has led to an annual office tradition of creating a holiday web video. This year’s project, ReNOGable.org provides a solution to the nation’s dependence on foreign oil.
The wayward Elves have finally made it home to the North Pole, but in their wake they left the making of a perfect solution to America’s dependence on foreign oil. L.J. Loggerfoot, the investigative reporter from South Dakota, tips off Latham, who works through his trusted lieutenants (Candice, Belmont and Zippy) to discover the next great alternative fuel.
So whether you are topping off your car, snow blower or chainsaw, Circumerro has discovered something that might just change the world.
The latest Bank of Jackson Hole ad, in a series covering local businesses, features Latham Jenkins. The innovative campaign has relied on local faces, entrepreneurs and businesses to tell the story of Bank of Jackson Hole’s unique position in a world of mega-banks. Latham was a natural fit for the campaign with his own success story founding our very own Circumerro Media. The ad runs in the Jackson Hole News & Guide and the Jackson Hole Daily.
The ad copy:
Latham Jenkins moved to Jackson in 1990 with a Subaru and a camera that never rested. After a few years as a river guide and ski instructor, he recognized his passion for storytelling and set out to launch a media business. He turned to us first. We listened to his story and put together financing to get his business off the ground. Being 100% independent is handy that way. Today Circumerro Media turns heads with award-winning publications and creative services. And Bank of Jackson Hole is helping businesses daily with our own locally headquartered, owned, managed and 100% independent services. Launching a creative media firm might not be in your future, but whatever your story is, we answer to one person: You.
The Elves have moved on from Jackson Hole but in their wake they left the makings of the next generation of alternative fuel. The Circumerro crew is busy following up on the idea and capturing it on video to share in the holiday cheer and help move America off foriegn oil. We will be announcing our discovery next week and you can see it at reNOGable.org.
NPR recently aired a story covering online advertising that struck a chord with those of us in the online media world. The piece explored the effectiveness of an online advertising campaign employing successful site analytics, while also delving into the legal issues surrounding browsing history information that is protected under privacy acts.
The story had multiple discussion points, but one specifically caught our interest. Our practical, but often overlooked take-away: there is a wealth of public information out there on browsing history. Wow, breaking news you might be thinking. While not tapping into this information, it’s almost as archaic as your parents’ dial-up connection, the next step is the often-overlooked clincher.