Circumerro Incorporated was once solely thought of as a travel and real estate guide publisher or as a cutting-edge design group or as a stock photography. Rarely was it thought of as a source of all three. Until Now.
With a recent move into the “little cabin” on the corner of Millward and Gill Avenue and the 10th anniversary of its inception, Circumerro Incorporated is reinventing itself, emphasizing that it specializes in more than just attractive and informative visitor and real estate guides. “We have really evolved,” said President Latham Jenkins. “Innovation comes to mind. We want to better communicate that the marketplace may utilize our three services.”
Circumerro prides itself on the ability to serve the unique needs of this mountain town and resort destination. The group publishes print guides and companion Web sites for select travel destinations around the country, including Jackson Hole Rendezvous and West Yellowstone Vacation Planner. Print guides feature beautiful imagery and are packed with helpful local information, including insider tips on where to dine, weather, geology and attractions. Web sites utilize the latest technology to make the experience visitor-friendly and memorable, including video, virtual tours and interactive maps.
The company also publishes real estate guides targeting resort markets. Jackson Hole HomeReview is one such product, focusing on an upscale audience and affluent buyers looking to invest in vacation, second-home or retirement properties. With HomeReview, available in a print edition and via the Internet, buyers can explore a range of options through one consolidated and independent source.
But that’s just part of the company’s core business. Its expertise in publishing led to the inception of Circumerro Creative Group, a full-service design studio that specializes in Web design, print brochures, branding and marketing. “There is a much stronger movement to the Web,” Jenkins said. “Sometimes a Web site can sell far better than print. We emphasize helping companies stand out in the marketplace, whatever the medium.”
As clients’ needs grew, Jenkins realized the need for photo stock to accompany products and allow Circumerro to serve clients entirely in-house. The stock collection includes images from local photographers, who Jenkins hopes will be marketed through the agency. We understand the product very well,” he said. “That helps ensure the client will find a great fit for their message versus hiring a company from a large city, which is a disconnect.
Printed on June 22nd, 2005 in the Jackson Hole News & Guide.